Track & Trace Technologies

VDC Research is the leading analyst firm covering Track, Trace & Identify technologies and applications, giving our clients the most comprehensive and actionable research available today.

Our coverage addresses the most critical issues impacting these markets to enable executives and operators for stakeholders including hardware suppliers, independent software vendors, and solution providers within the AutoID industry to make informed decisions. We support decision-making through market sizing, application profiling, trend identification, distribution channel analysis and competitive share research services.

Featured Research

From Loss Prevention to Loss Detection: How Computer Vision, RFID and AI are Reshaping Retail Shrink

VDC Research’s latest report provides strategic guidance, in-depth opportunity analysis by region and retail category, and competitive intelligence on the

VDC Research’s latest report provides strategic guidance, in-depth opportunity analysis by region and retail category, and competitive intelligence on the vendors driving innovation in retail loss prevention technologies.

LOUPE (LabelEXPO) 2025 Show Report

Over 35,000 industry leaders gathered in Barcelona for LOUPE 2025 to experience the latest breakthroughs in labeling and packaging. From

Over 35,000 industry leaders gathered in Barcelona for LOUPE 2025 to experience the latest breakthroughs in labeling and packaging. From new sustainability mandates to AI-driven automation, the event revealed how technology providers and enterprises are preparing for the future. The LOUPE 2025 Show Report offers a comprehensive analysis of...

The Global Market for Stationary Thermal Printers

The stationary thermal printer market is rebounding in 2025. Desktop and industrial models are regaining momentum as enterprises reinvest in

The stationary thermal printer market is rebounding in 2025. Desktop and industrial models are regaining momentum as enterprises reinvest in labeling to keep pace with automation, compliance, and digital transformation. Manufacturing and logistics are fueling growth with stricter traceability and 2D code requirements, while retail and healthcare...

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Zebra Agrees to Acquire Elo

On August 5th Zebra Technologies entered into a $1.3 billion agreement to acquire Elo Touch Solutions, a leading vendor of

Stationary Printing at an Inflection Point: Compliance, Competition, and Cost

After a year of stalled refresh cycles in 2024, the stationary thermal printer market is regaining traction in 2025. Desktop

Shrink, Strategy, and the New Economics of Retail Loss Prevention

Retail shrink has long been the industry’s silent tax: costly, persistent, and difficult to measure. That narrative is beginning to

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.