Helping Clients Build Durable Growth Companies In Operational and Industrial Tech
Deep sector knowledge. Years of consulting experience. At VDC Strategy, our passion is helping operational and industrial technology companies and investors drive growth and achieve superior results.
Our Perspective
Companies exist to solve customer problems. That's the foundation of every successful business, and it should be the foundation of every sales conversation. Yet most sales training in industrial and operational technology companies starts in the same place: the product. That's exactly where deals go to die.
Companies exist to solve customer problems. That's the foundation of every successful business, and it should be the foundation of every sales conversation. Yet most sales training in industrial and operational technology companies starts in the same place: the product. That's exactly where deals go to die....
Recurring revenue is among the most trusted signals of business health, and among the most easily misread. A book of contracted ARR with a high renewal rate is often seen as a powerful indicator of a business that is performing well. Yet these metrics often reveal something
Recurring revenue is among the most trusted signals of business health, and among the most easily misread. A book of contracted ARR with a high renewal rate is often seen as a powerful indicator of a business that is performing well. Yet these metrics often reveal something...
In February of this year, VDC Strategy published a piece on the impact of the memory supply shortage on pricing.
In February of this year, VDC Strategy published a piece on the impact of the memory supply shortage on pricing. Since then, memory costs have remained elevated and the pricing and availability impact is now also expanding to SSDs and processors. RAM pricing (which had spiked dramatically,...
Select VDC Clients
Semiconductor Test Equipment - Charting New Pathways for Growth
See how we helped a leading semiconductor test solutions provider breathe new life into its product strategy in a fast-changing market.
Digital Signage - Helping a Market Leader Evaluate An Expansion Into Open-Architecture Solutions
Learn how we helped an innovator in the digital signage market make critical decisions about its future offerings and the associated opportunity.
Physical Security: Executing A Turnaround In A Client's Core Market
When a leader in physical security technology found its core market no longer delivering the results it expected, it needed to know why and how to drive a turnaround. Learn how we helped them uncover the root causes of the stall and define a decisive strategy to regain momentum.
