Track, Trace & Identify Technologies

VDC Research is the leading analyst firm covering AutoID & Data Capture technologies and applications, giving our clients the most comprehensive and actionable research available today.

Our coverage addresses the most critical issues impacting these markets to enable executives and operators for stakeholders including hardware suppliers, independent software vendors, and solution providers within the AutoID industry to make informed decisions. We support decision-making through market sizing, application profiling, trend identification, distribution channel analysis and competitive share research services.

Featured Research

From Loss Prevention to Loss Detection: How Computer Vision, RFID and AI are Reshaping Retail Shrink

The value of retail inventory shrink in 2024 represented 2% of retailer revenues. Almost one in three retailers agree that […]

The Global Market for Stationary Thermal Printers

The stationary thermal printer market is rebounding in 2025. Desktop and industrial models are regaining momentum as enterprises reinvest in […]

LabelEXPO 2025 Show Report

Over 35,000 industry leaders gathered in Barcelona for LOUPE 2025 to experience the latest breakthroughs in labeling and packaging. From […]

Featured Perspective

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NFL Roundup: Zebra Technologies Makes a Big Play in Pro Sports with Embedded Sensors in Jerseys

With the 2015 NFL season underway, coaches, analysts, and fantasy football fans are hungry for the latest and most accurate […]

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Chipotle and the Rising Importance of Traceability in the Food Industry Supply Chain

Chipotle Mexican Grill, Inc. an immensely popular and highly successful quick service restaurant chain serving build-your-own burritos, tacos and bowls, […]

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Blockchain Goes Mainstream with the Announcement of the IBM Blockchain

To tackle the challenges of data management and security in the supply chain and address new regulations surrounding centralized interoperable […]

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.