Buyer Behavior Guide

Virtual ECUs: The Secret Sauce Behind the Software Defined Vehicle

by Mark Fitzgerald, with Chris Rommel,

August 2024

The automotive industry is undergoing unprecedented change as technological advancements enable the development of features for connected infotainment and services, ADAS and semi-autonomous systems, and advanced powertrain solutions. This change is promoting the shift from the hardware-defined vehicle with a distributed electrical/electronic (E/E) architecture to the software-defined vehicle (SDV) with a centralized domain or zonal electronic control unit (ECU) structure that is upgradable via over-the-air (OTA) updates.

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.