After a strong rebound in 2024, the industry faces new challenges from tariffs, rising component costs, and digital alternatives. Yet opportunities remain strong as retail and healthcare lead adoption, with mobile printers powering omnichannel fulfillment, inventory management, and patient care workflows. This report explores how vendors are differentiating with linerless and RFID-enabled printing solutions, the impact of digital disruption such as electronic shelf labels and mobile payments, and the intensifying competition from AIDC and enterprise mobility