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Containing the Recall: Reinforcing Food Safety with Digital Traceability

  • Richa Gupta
  • David Krebs

Better Data Can Mean Faster, More Precise Food Recalls

Food recalls can quickly expand when organizations cannot determine exactly which ingredients, lots, products, and locations are affected. Digital traceability gives food and beverage organizations the data needed to establish more precise recall boundaries, respond faster, and reduce unnecessary product withdrawals. VDC Strategy’s latest research examines how food safety, labeling requirements, retailer mandates, and traceability technologies are changing the way organizations prepare for and respond to recalls.

Inside the VDC View

  • The business case for better traceability: Why faster and more precise recalls rank as the top realized or expected traceability benefit among food and beverage respondents
  • The data behind recall precision: How product, lot, date, source, and event data can help organizations narrow the scope of affected products
  • The shift toward machine-readable traceability: How 2D barcodes, GS1-128, OCR, machine vision, and RFID can improve the capture and accuracy of recall-critical data
  • The growing complexity of food labeling: Why label inspection alone cannot address every failure and how labeling, artwork management, production controls, and lot traceability work together
  • The deadlines shaping traceability investment: How retailer requirements are influencing suppliers even as FSMA 204 enforcement has been delayed

The research also examines the evolving technology landscape and the roles of Jekson Vision, Mojix, ReposiTrak, SEA Vision Group, TraceGains, Trustwell, and more.

Download the VDC View to understand how stronger digital traceability can improve recall precision, reduce unnecessary withdrawals, and strengthen food safety operations.)

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.