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2026 Industrial Coding and Marking

  • Richa Gupta
  • David Krebs

Industrial coding and marking is evolving as manufacturers respond to new requirements for traceability, serialization, 2D codes, sustainable packaging, and connected production environments. These shifts are influencing technology investments, product development, and how vendors compete across global markets.

VDC Strategy’s latest research provides a detailed view of the market dynamics, technologies, and competitive strategies shaping industrial coding and marking through 2030.

The research examines:

  • Technology investment: How CIJ, laser, TIJ, PIJ, and other coding technologies are positioned as application requirements evolve
  • Product identification requirements: How traceability, serialization, GS1 standardized 2D barcodes, Digital Product Passports, and regulatory requirements are influencing investment priorities
  • Packaging innovation: How recyclable films, thinner materials, mono-material packaging, and direct-to-package printing are creating new coding and marking requirements
  • Software and integration: How connections with ERP, MES, WMS, vision systems, serialization, and traceability solutions are expanding the role of software
  • Competitive strategy: How vendors are using application expertise, consumables, software, services, and lifecycle support to differentiate beyond hardware

Download the Executive Brief to understand the market forces shaping industrial coding and marking and where new opportunities for growth and competitive differentiation are emerging.

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About Mitch

Mitch Solomon

President

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Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.