Executive Brief

Enterprise Barcode Labeling

by Richa Gupta, with David Krebs,

January 2021

Inside This Report
This report analyzes key requirements and investment considerations for enterprise labeling solutions, and presents VDC’s perspective on how enterprise customers are considering, evaluating, and ultimately purchasing labeling solutions. We also discuss the combination of Loftware and NiceLabel, a move which will have strong implications on the competitive landscape. With an aim to present the underlying costs associated with labeling errors, the focus of our end user research (featuring 150 enterprise end user respondents from North America) has been on those to whom it matters the most from the standpoint of lost dollars and diminished brand equity, namely organizations with considerable labeling-related operations and investments.

Solution Providers Listed in this Report
Avery Dennison, Honeywell, IBM, Infor, Innovatum, Loftware, Microsoft Dynamics, NiceLabel (now combined with Loftware), Oracle, Printronix AutoID, SAP, Seagull Scientific, TEKLYNX

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.