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The Global Market for Rugged Notebooks

by Emily McIntosh & David Krebs

July 2025

After years of post-pandemic volatility, the rugged notebook market is entering a new growth phase shaped by geopolitical investment cycles, emerging and innovative architectures, and evolving software requirements.

Dell, Panasonic, and Getac continue to lead a competitive landscape where ASPs for fully- and semi-rugged notebooks are trending upward amid tariff pressures. The Americas remain the largest geographic market, while EMEA shows the fastest growth. How is the rise of AIPCs reshaping average selling prices? And how are quickly evolving sustainability goals and EPEAT ratings influencing enterprise buying behavior?

Discover how the global market for rugged notebooks is shifting—and what it means for OEMs, enterprise buyers, and mobility solution providers. This executive brief offers a forward-looking view of rugged notebook demand across industries, regions, and form factors.

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About Mitch

Mitch Solomon

President

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.