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2026 Buyer Behavior Guide

  • Elliot Mintz
  • David Krebs

Technology priorities look very different depending on the operating environment. VDC Strategy’s latest buyer research breaks down how organizations across seven frontline industries are approaching mobility, automation, connectivity, AI, security, and workflow modernization.

This upcoming research gives technology providers a clearer view into where demand is forming, what buyers care about most, and what can prevent new technologies from scaling.

Explore findings across:

• Healthcare: Mobile EHR integration, workforce productivity, cybersecurity, connected care, and clinical AI
• Public Safety: CAD/RMS modernization, situational awareness, frontline mobility, interoperability, and AI-enabled response
• Field Service: Asset visibility, predictive maintenance, mobile workflow integration, connectivity, and operational resilience
• Manufacturing: Automation, production visibility, maintenance technology, cybersecurity, and AI-enabled optimization
• Retail: Inventory accuracy, omnichannel fulfillment, frontline mobility, analytics, and loss prevention
• Transportation & Logistics: Real-time shipment visibility, driver mobility, delivery workflows, and route optimization
• Warehousing: Automation, data capture, labor productivity, and connected fulfillment workflows

The research is based on 840 enterprise mobility decision-makers and examines the operational challenges, investment priorities, purchasing requirements, deployment barriers, and AI use cases shaping frontline technology decisions in 2026.

Download the preview to compare buyer priorities across industries and identify where your solutions align with emerging demand.

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About Mitch

Mitch Solomon

President

Email Mitch

Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.