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Report Overview

NRF 2026

by Andy Adelson, Senior Analyst, Michael Clarke, Senior Analyst, and Jackson Kuja, Associate with David Krebs, EVP

NRF 2026 underscored how retail technology adoption is becoming more pragmatic and execution-focused. Across AI, computer vision, RFID, edge computing, and workforce enablement, retailers are moving beyond experimentation and concentrating on solutions that improve store performance, reduce shrink, and integrate cleanly into daily operations. The show highlighted how reliability, scalability, and time-to-value are now shaping buying decisions as retailers plan for 2026 and beyond.

VDC Research’s NRF 2026 show report delivers expert analysis of the most important in-store technology trends, drawing on insights from Amazon Web Services, Axis Communications, BIXOLON, Bizerba, BlueStar, Brother Mobile Solutions, Citizen Systems, Datalogic, DPT, Epson, Everseen, Fujitsu Frontech, Honeywell, HP, Impinj, MediaTek, Motorola Solutions, NCR Voyix, Nedap Retail, Newland AIDC, ProGlove, Qualcomm, Samsung, SATO, ScaleFusion, Scandit, SeeChange, Sewoo, Toshiba Global Commerce Solutions, TSC Auto ID, Workday, Zebra Technologies, and other leading vendors shaping the future of retail execution.

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About Mitch

Mitch Solomon

President

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Mitch has spent years supporting senior leaders of operational and industrial technology companies as well as private equity investors that participate in the space.  He is an active member of the Technology and Innovation Council at Graham Partners, a leading industrial technology focused private equity firm, and serves on the advisory boards of OptConnect (a top IoT connectivity provider) and DecisionPoint (a rapidly growing operational technology systems integrator).  Mitch has worked closely with a wide range of industrial technology clients on a diverse array of growth opportunities and challenges including applications of AI, c-suite recruiting, strategic planning, new market identification and entry, product strategy, competitive positioning, revenue retention, value proposition identification and messaging, sales strategy and execution, and board presentations. Mitch holds a BA from Northwestern University and an MBA from The Tuck School of Business at Dartmouth College.